At a fast-growing private university in South Asia, the alumni office was facing a paradox: the number of graduates had skyrocketed over the past decade, but meaningful alumni engagement was declining sharply.

Each year, thousands of students proudly crossed the graduation stage — but within months, many of them seemed to drift away. Social media groups were chaotic and unofficial. Email newsletters were ignored. Even though the number of graduates was growing, event attendance remained static.

The university's Head of Alumni Affairs described it simply: "We were building memories for four years — and then losing touch almost overnight."

With limited staff and even tighter time, they knew they couldn’t chase down every graduate manually. They needed a system that could not just reach alumni but reframe how alumni saw their connection to the university itself.

Solution Implemented

That’s when they discovered Jumbow’s AlumBook platform.

In collaboration with Jumbow’s team, the alumni office launched a private, branded alumni app. Instead of another platform alumni would have to remember to check, it became a daily part of their digital lives — built mobile-first, integrated with smart notifications, and driven by personalized experiences.

In collaboration with Jumbow’s team, the alumni office launched a private, branded alumni app. Instead of another platform alumni would have to remember to check, it became a daily part of their digital lives — built mobile-first, integrated with smart notifications, and driven by personalized experiences.

Gamification sparked the first real wave of change. Rewards for recommending peers, points for attending reunions, and badges for contributions were all little drives that brought about noticeable community momentum. Instead of feeling obligated, alumni started coming back because they truly wanted to.

Results

The university's next Homecoming event provided a clear test:

• Jumbow’s RSVP and scheduling features drove a 58% higher registration rate — with no mass email blasts
• Alumni activity stabilized at 2.5x the rate of previous tools within three months
• Mentorship requests saw a noticeable increase
• Peer-to-peer networking grew organically
• Departments formed advisory circles made up entirely of engaged alumni volunteers

Behind the scenes, operational headaches shrank dramatically. Alumni event planning, membership renewals, donation tracking — tasks that once relied on outdated spreadsheets were now centralized, automated, and visualized through real-time dashboards.

Key Outcome

"We didn’t just digitize our alumni program," the Head of Alumni Affairs reflected. "We created a living, breathing community that continues to grow itself. Jumbow didn’t just save us time — it saved the soul of our alumni network."

Today, the university sees its alumni not as former students, but as lifelong ambassadors — a transformation made possible by simply meeting them where they were: mobile, global, and ready to connect.