In today's world, a strong digital presence is mandatory for industry associations. Members expect seamless online interactions, valuable digital resources, and opportunities to connect in the digital space.

Is your association delivering modern digital member experience? Use this checklist to find out.

The Digital Member Experience Checklist

Mobile-First Access:

• Can members use mobile devices to easily navigate through the main information and services of your association?
• Do you have a specific Android or iPhone mobile app available?
• Is the mobile experience user-friendly and intuitive?

Unified Digital Platform:

• Is your association's online presence fragmented across multiple tools and platforms?
• Do you provide a central online hub where members can access all essential resources and connect with each other?
• Does your platform integrate communication, events, networking, and member management?

Enhanced Communication:

• Do you still communicate with members mostly via email?
• Do you utilize in-app messaging, forums, and notifications to facilitate more efficient and engaging communication?
• Can you easily segment your members to deliver targeted and personalized messages?

Valuable Online Resources:

• Do you provide members with access to valuable digital resources, such as online directories, document libraries, and learning materials?
• Do you offer opportunities for online networking and mentorship?
• Do you facilitate business exchange through a digital marketplace?

Seamless Event Management:

• Is it easy for members to register for events online and on mobile devices?
• Do you utilize digital tools to promote events, send reminders, and manage RSVPs?
• Do you offer virtual or hybrid event options to increase accessibility?

Data-Driven Approach:

• Are you tracking key metrics to understand member engagement and behavior?
• Do you use data to personalize the member experience and improve your offerings?
• Are you able to measure the ROI of your digital initiatives?

If you answered "no" to several of these questions, your association may be falling behind in delivering a modern digital member experience.

Meeting the growing digital expectations of members is essential for the success of any industry association. By emphasizing mobile accessibility, integrated platforms, improved communication, and valuable online resources, associations can strengthen engagement, boost member satisfaction, and drive overall growth. Jumbow offers the tools and features needed to help associations build a dynamic and engaging digital experience, with capabilities like mobile apps, communication tools, event management, and member directories.