What the Top 1% Do Differently? Industry associations play a vital role in connecting professionals, fostering growth, and driving progress. However, in an improving digital world, traditional approaches are no longer enough. The top 1% of associations are embracing a "digital-first" mindset, leveraging technology to enhance member engagement, streamline operations, and unlock new opportunities. This blog post explores the key strategies that set these leading associations apart.

Key Differences of Digital-First Associations

• Mobile-Centric ApproachTop associations recognize that members expect to access information and services on the go. They prioritize mobile-first strategies, offering dedicated mobile apps for iOS and Android. This ensures members can easily connect, communicate, and access resources from their smartphones.
• Unified Digital PlatformInstead of relying on fragmented systems, leading associations consolidate their activities on a unified digital platform. This platform becomes the central hub for communication, events, networking, and resource sharing, creating a seamless member experience.
• Enhanced Communication and EngagementDigital-first associations leverage technology to improve communication and boost member engagement.

They move beyond traditional emails and newsletters, utilizing features like:

1. In-app notifications and announcements
2. Forums and micro-communities for focused discussions
3. Polls and surveys to gather member feedback
4. Gamification and rewards to incentivize participation

Data-Driven Decision Making

Leading associations harness the power of data analytics to understand member behavior, track engagement, and measure the impact of their initiatives. This data-driven approach enables them to make informed decisions and continuously improve their offerings.

Focus on Member Value

Digital-first associations prioritize delivering exceptional value to their members through technology

1. Facilitating networking and business exchange
2. Providing a marketplace for members to buy and sell
3. Offering career development resources and mentorship opportunities

The top 1% of industry associations are not just adopting technology; they are fundamentally transforming their operations and member experience through a digital-first approach. By prioritizing mobile access, unified platforms, enhanced communication, data-driven decisions, and member value, these associations are setting a new standard for the industry. Jumbow enables associations to fully embrace digital transformation by equipping them with the tools needed to build vibrant online communities, enhance member engagement, and consistently deliver meaningful value.